Chiliz wins again after Aston Martin Cognizant and Alfa Romeo Racing are the latest to launch tokens on the platform as we can see more in our latest crypto news today.
The fan token reward and engagement blockchain Chiliz wins again yesterday by signing a pair of popular European racing teams and in a press release that Aston Martin Cognizant and Alfa Romeo Racing are the latest to launch the tokens on the platform and the fan tokens will be used to distribute merchandise, create augmented reality marketing campaigns and allow fans to vote on things like tea uniforms, that eventually brought in $150 million in revenues for Socios.
The Formula 1 teams weren’t the only big thing for Chiliz this week as they join Nascar’s Roush Fenway Racing and the teams are among the first professional motor racing teams that will experiment with blockchain technology as a part of the growing number of sports and organizations that use the tech to connect with fans. CEO Alex Dreyfus said in a press release:
“Last week, in a single day, we announced five partnerships – from three different sports, across three continents – and now we’ve continued that momentum convincingly. In the next few years a generation of passive fans will shift into active fans. That transition will take place through transactional fan engagement on our platform.”
While Chiliz effectively cornered the fan token market, most platforms continue battling over the NFTs, collectibles space, and memorabilia. While Dapper Labs and NBA’s Top Shot regain supreme with half a billion in collectible basketball highlights sales, last month prices suffered a crash amid the market-wide NFT pullback. Other chains and platforms are fighting to get a sport licensing as well like WAX’s collaboration with the iconic TOPP baseball trading card company that is a part of the ongoing battle between FNT platforms over the high-value IP.
As previously reported, Binance is the world’s biggest crypto exchange by trading volume and listed another batch of fan tokens by most sports-focused token platform Chiliz. Now, Binance allows trading and staking for Dota 2 esports team OG, AS Roma Football Club ASR, and Atletico de Madrid Football ATM as sports fan tokens, according to the new announcement by Binance launch pool.